In the last post I asked the question, “Where is everybody going?” The discussion was about the endless swarm of gas-guzzling cars on Southern California freeways.
One of the places they are going, of course, is shopping. That’s what we Americans do. We get in our cars and go shopping.
Last Thursday after work Susan and her daughter and I went shopping. We drove to the northern edge of where we live to go to Costco.
We were going to get some drugs. Costco has by far the cheapest prescription drugs in
many miles. We shopped a little, too. We bought some things.
Then we had one of our ritual dinners in the Costco Food Court – hot dogs, pizza, churros.
As we sat eating and chatting and people-watching I began thinking about someone who might work in the research park across the street, live in the suburban townhouse development around the corner, and shop in this shopping center and at the supermarket in the next block. That person and their family, I realized, would lead their entire lives in a bubble that – for all appearances – could be in Detroit, Atlanta, Ocala, or Kansas City. The entire residential and commercial environment in which we sat was completely interchangeable with anyplace else in America – as indistinguishable as 2 pistons in a Ford Ranger. We happened to be sitting in Goleta, California, but there was no evidence of that. No local merchants. No local color, no local anything at all (unless, I suppose, one were a botanist, in which case one might see a scrap of evidence that we were in Southern California and not Vermont).
I did some truck driving a few years back, and I remember one night I was hauling something that took me through the town of Chattanooga, Tennessee. It was nighttime, and I was coming in from the north. I had never been to Chattanooga in my life and was so excited to see what I could see! – even from the highway at night. Chattanooga had meaning for me – probably because of the name, the song. It had to be a wonderful repository of American culture.
I came down the mountain, out of the darkness, and suddenly there were the lights of town!
What greeted me?
Just what I should have expected: a Waffle House. A McDonalds. A Burger King.
That was it. I was in Chattanooga, Tennessee, but I could have been anywhere.
How comforting and comfortable that must feel, I thought, for many travelers, coming into a strange town and seeing something so … familiar! – the welcoming arches – a place you could stop and not be surprised in any way by what it looked like inside and by what the food tasted like. That special comfort of the American commercial dream, the sense of well being in knowing that a Big Mac is a Big Mac everywhere. It’s a little like swimming in a nice warm lake.
I shopped at Walmart a lot back when I was trucking, not because I wanted to but because it was one of the few places where you could park a semi-truck and trailor and not be in anyone’s way. It was convenient to know that the produce and soft drinks and chips were always in the same location whether you were in Cleveland of Memphis or Phoenix.
So here is what we have done in my lifetime: we have lost a sense of place in America and in the world, trading it in for the interchangeable, the familiar, the predictable, the homogenized.
Did we do that? – Or was it done to us? Is that what we want?
I think that someone should say “enough!”
These Costco hotdogs are the best in the world, by the way. And they are only $1.50 (drink included) – the same price as when they first came out in 1984 (according to their corporate newsletter). By the way, Costco food courts (according to the same newsletter) are not exactly the same everywhere. Oh, they all have the exact same hot dog and soft drink, but in Canada, they offer poutine (French fries with gravy and cheese curds). In the UK, they serve jacket potatoes (baked potatoes with special fillings). In Japan and Korea, their chicken bakes have bulgogi in them. And in Mexico, the pizza is topped with seafood.
Thanks, Costco, for honoring a sense of place!
In the meantime, as someone who loves to travel, I really miss America. Who will tell the urban and suburban planners? – The commercial architects and contractors? – The mall developers? Who will be the one to say that that will be just about enough of that – enough homogenization of the unique and wonderful American landscape?











